I recently sat down with Steve McClellan at Adweek to discuss my new book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.” Check out the video interview here, where I discuss the importance of consumer loyalty to a brand’s strategy and how maintaining a brand’s credibility and listening closely to consumers can foster that loyalty. (Disclosure: Adweek’s parent, The Nielsen Company, is also the parent of Nielsen Online.)
Tags: cgm, customer satisfaction, Pete Blackshaw
Blogger turned author – about bloggers, and much more… Pete Blackshaw’s book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” hits bookstores on July 8th. The book takes a look at how marketers and brands can establish and maintain credibility in today’s consumer-driven, digital world. Join us for a webinar preview of the book on July 9th, where Pete will host Beth Thomas-Kim, Director of Consumer Services, Nestle USA, and Tom Asher, Director of Consumer Relations North America, Levi Strauss & Co. to discuss how these leading companies are connecting with consumers to drive their businesses.
Congratulations Pete! Now, can a book on child rearing be far off?
Tags: cgm, customer service, Pete Blackshaw
