I had a very nice conversation last night with some clients from BlogHer.  The topic, like that of many conversations among those who work in social media here at Ad-Tech Chicago, was: Should we use the same metrics to measure social media as we do more standard online media types?  This dovetails off of my post a couple of weeks ago creating a taxonomy for media properties.

In response to these conversations, I’ve started a list of metrics we should be tracking for social media buying and selling.  The first is virality, the amount a blog is linked to.  Influence is another one (although we’re still working on the best way to measure it).

I’m open to suggestions.  What metrics are you using to sell your social media site?  Send them my way, I’d love to build this list and make these metrics available for custom runs of data.