This month’s Automotive Industry Overview reports on the online aftermath of the release of an all new luxury vehicle, the 2009 Genesis from Hyundai.

Months after the official release of the 2009 Hyundai Genesis, the sedan continues to create large volumes of discussion among online consumers. The Genesis also begins to compete with luxury brands such as Acura, Lexus and BMW to gain the most buzz online. Past online perceptions of Hyundai are being challenged as the brand begins to strengthen its Web presence and image. Along with the Genesis sweeping through highly viral and visible automotive boards and blogs such as Edmunds.com, Motortrend.com and Autoblog.com, the vehicle also begins to gain buzz on competitor sites. More importantly, the buzz on these forums is positive, and is taking the attention away from competitor luxury vehicles.

If you are interested in a copy of this Monthly Automotive Industry Overview, we would love to share it with you. Please contact Larry Black at 562.947.2360 or larry.black@nielsen.com for a copy. Please remember to check back here each month as we continue to update the blog with news about our latest automotive hot topics.