We have a perfect storm at the moment with historically high gas prices (though on their way down), a plunging stock market, tight credit, and a growing demand for more fuel-efficient vehicles, but a lack of fuel-efficient vehicles on dealers’ lots.
How will the “Big 3″ that we know today fare in the future, given this environment? Online, consumers discuss how GM, Chrysler and Ford rely heavily on trucks and SUVs, and how they themselves are struggling with how to off-load their current vehicles in order to purchase smaller, more fuel-efficient ones. The recent $25 billion government auto loan has spurred a heated online debate with most hypothesizing how Detroit would look if a potential merger were to occur between GM & Chrysler and what vehicles would survive.
GM has a lot riding on their much-anticipated electric car, the Volt, which Bob Lutz has promised will be available in 2010. The Volt is only one of many topics swirling around GM lately, while mergers, government loans, plant closures, the UAW, GMAC, and their 100th anniversary also drive buzz.
What are your thoughts on a GM & Chrysler merger?
Tags: chrysler, detroit, gas prices, GM, volt
The majority of consumers are feeling the pinch at the pump with gas prices rising above $4 a gallon. Auto manufacturers and dealers are scrambling to offer incentives that address the sharp increase in gas prices while enticing shoppers to purchase a new vehicle.
Suzuki began offering a free summer gas incentive on May 1, 2008. Online discussion for this campaign is garnering minimal buzz online, but those that are talking feel that this campaign is a “gimmick” that could backfire on the auto manufacturer. On May 7, 2008, Chrysler followed suit with a similar gas incentive called “Let’s Refuel America.” Conversation online is rather robust for this program, but unfortunately most consumers view this as a “gimmick,” as well, and a way to off-load a current line-up of vehicles that aren’t fuel efficient.
In consumers’ eyes, the $2.99 gas incentive is a good deal when considering a diesel from Chrysler since the cost of diesel is higher than regular gas. However, others suggest that simply buying a vehicle that is slightly more fuel efficient would more than make up the gas savings versus this offer.
On Tuesday, June 24th, at 2:00 p.m. EST, we will uncover how consumers are reacting to high gas prices relative to their driving habits and automotive purchase considerations. If you are interested in joining this free online Webinar, please click here to register.
Tags: chrysler, gas prices, incentive
