Archives For: Pete Blackshaw

To read Pete’s full bio go here.

Got it? Flaunt it. We’re partnering with Adweek Media on the 2008 Buzz Awards.

Pete Blackshaw — Tags: , , — @ July 31, 2008 4:30 pm

Attention marketers and brands. Did your idea generate major buzz? Nielsen Online is partnering with Adweek Media (a unit of The Nielsen Company) on this year’s Buzz Awards to celebrate innovative promotions, campaigns that caught fire and concepts that went from video to viral. Don’t let your efforts go unrecognized.

The deadline for submissions is August 18th, so enter your campaigns here. We’ll award prizes across seventeen categories, ranging from viral marketing, radio and print to wireless promotion, public relations and social media. The Grand Prize winner snags a spread 4/c ad in Adweek, Brandweek and Mediaweek profiling the winning effort (valued at $64,100). Enter the 2008 Buzz Awards today.

Tags: , ,

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Pete Blackshaw — Tags: , , — @ July 28, 2008 12:22 pm

I recently sat down with Steve McClellan at Adweek to discuss my new book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.” Check out the video interview here, where I discuss the importance of consumer loyalty to a brand’s strategy and how maintaining a brand’s credibility and listening closely to consumers can foster that loyalty. (Disclosure: Adweek’s parent, The Nielsen Company, is also the parent of Nielsen Online.)

Tags: , ,

© 2008 The Nielsen Company. All product names and trademarks herein are the properties of their respective owners.
Powered by WordPress with Barecity