“Connecting the Dots” is a resource for research, insights and commentary on the digital world – including consumer behavior, industry trends and breaking news – all grounded in world-class data and our deep experience with the world’s top brands. Join us in connecting the dots with your comments and feedback.

About Our Contributors

Analysts, Researchers, Measurement Scientists, Marketers…”Connecting the Dots” contributors are Nielsen associates who represent a broad range of expertise and experience in digital media measurement and market research. The list of bloggers will grow – and from time-to-time include guests – as we analyze the evolving landscape.

Your Comments

We welcome your comments and will publish transparent and relevant submissions that contribute to the discussion. We will not post anonymous, promotional or irrelevant comments. Comments are posted at the sole discretion of Nielsen.