An analysis of October buzz for top luxury automakers reveals that key buzz spikes relate to consumer discussion of concept vehicles. Also grabbing consumer attention is the viral video series “Meet the Beckers,” which spoofs Mercedes-Benz, BMW, and Lexus drivers; the first two episodes are among the top cited video links among consumers discussing these luxury brands.

Buzz shows that consumers are also speculating about mergers and takeovers in the automotive world. While several automakers have reportedly been involved in merger talks with Chrysler, a potential Chrysler/GM merger garners the most discussion. Consumers express numerous concerns about this possible merger and approach the topic with skepticism. Some feel both automakers have similar weaknesses and believe the merger would likely result in heavy job cuts. Others are voicing their opposition to the idea of the US government providing a loan to fund the merger.

The other key merger/takeover news making headlines in the automotive blogosphere is Porsche’s increasing its stake in VW. It generates only a fraction of the discussion that Chrysler merger rumors do, and consumer sentiment toward this business move by Porsche is more positive.

If you are interested in a copy of this Monthly Automotive Industry Overview, please contact Larry Black at 562.947.2360 or larry.black@nielsen.com for a copy. We will continue to provide monthly blog updates with news about the latest automotive hot topics. If you have suggestions for topics we should explore in the November overview, these are welcome via blog comments.