Vehicle Ownership & Social Media Sites
Social media continues to grow at a rapid pace. Facebook, for example, enjoyed a 115% increase in unique audience from September 2007 to September 2008 and a 66% increase in online discussion from December 2007 to October 2008.
As some of the largest advertisers in the world, it is important for the automotive manufacturers to understand the growth in this area. When looking at these audiences - and whether they are appropriate for an ad campaign or social media group - it is also interesting to understand what types of vehicles these visitors are more or less likely to own.
Facebook visitors are more likely to own a VW, Audi or Subaru, while myspace visitors are more likely to own a Mitsubishi or Pontiac. Facebook and myspace visitors are less likely than the average Internet user to own a Saab, Lexus, Cadillac or Lincoln .
*Source: Nielsen Online Services: @Plan Fall 2008, NetView US Home & Work; and BuzzMetrics.
