The Count before the Count
After nearly two years of campaigning, umpteen focus groups, myriad polls, and lively discussions about plumbers, wardrobes, flag pins and, yes, even the economy…we are approaching the finish line. In the end, though, the only thing that really counts will be counted on Tuesday, as Americans head to the voting booth. But while we still could, Nielsen Online took a look at online metrics around the campaigns - including site traffic, video use and buzz. And while we eagerly await Tuesday’s outcome, we are already wondering how the 2012 campaigns will differ as it relates to the Web, video and social media in particular. We’ll be measuring!
