Obama’s Online Advertising Dwarfs McCain’s
I’ve been on the road during the past week presenting about online advertising trends at our annual client meetings. With the current macroeconomic climate, you can imagine that a few of my slides are pretty grim. Not wanting to be a complete downer, I threw in some interesting tidbits about the presidential election.
The graphic that has consistently drawn a reaction is featured below. Since July, Obama has placed 2.1 billion display impressions online, spread out over more than 200 unique ad creatives and 400 web properties. What’s even more stunning is that he’s out-gunned McCain with 23 times the impressions over that time period.
You’ll also note that Obama’s major online push happened not during the Democratic or Republican conventions, but pretty much just as the stock market imploded and popular sentiment was swinging back toward the Democratic nominee. Interesting timing, to say the least.
