Wall Street to Main Street to Online
The current financial crisis has consumers taking to the Internet. They’re checking brokerage and 401(k) accounts, with traffic to the Online Trading category up 30 percent for the week ending September 21 as compared to average weekly category traffic measured over the previous seven weeks. They’re also talking. OK, I’ll go out on a limb: they’re venting. A Blogpulse analysis of terms including “401k,” “bailout” and “wall street” showed increased discussion, with “bailout” included in nearly 2 percent of all blog posts on September 29th. Check out today’s media alert for full details.
