After what felt like the longest primary season ever – maybe because it was – the parties have selected Senators John McCain and Barack Obama as their candidates for the November presidential election. Over the next several months, we’ll be measuring and analyzing how the campaigns use the Internet – in particular brand (candidate) sites, social media, video and online advertising – to communicate messages and attract votes. We released the first look yesterday. My prediction?…It’s going to be interesting!
Tags: mccain, obama, presidential
Blogger turned author – about bloggers, and much more… Pete Blackshaw’s book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000,” hits bookstores on July 8th. The book takes a look at how marketers and brands can establish and maintain credibility in today’s consumer-driven, digital world. Join us for a webinar preview of the book on July 9th, where Pete will host Beth Thomas-Kim, Director of Consumer Services, Nestle USA, and Tom Asher, Director of Consumer Relations North America, Levi Strauss & Co. to discuss how these leading companies are connecting with consumers to drive their businesses.
Congratulations Pete! Now, can a book on child rearing be far off?
Tags: cgm, customer service, Pete Blackshaw
