Pinpointing the Value of Multi-Channel Behavior
I’ve gotten a bunch of questions over the past few days about what we’ll be covering in tomorrow’s Webinar - so here’s a preview:
- In low involvement and high involvement retailer categories, what is the relationship between online research and offline purchase?
- What types of online research are people doing that ultimately manifests itself in offline purchase?
- What are the incremental sales associated with strong multi-channel execution?
- Where should multi-channel retailers look for examples of strong multi-channel execution?
In addition to the related blog that I posted a couple of weeks ago, here’s another data point to whet your appetite.
Hope to catch up with y’all tomorrow.
Tags: multi-channel retail, offline purchase, online research
