Video and Online Advertising
In early June, Beet.TV was onsite at the Advertising 2.0 conference in New York. We discussed Nielsen’s online video measurement product, VideoCensus in the context of online advertising and what our clients are looking to measure. It comes down to this: who’s watching, what are they watching and for how long? All of which sounds eerily 1.0, doesn’t it? Click here to see the interview.
