On to November…
After what felt like the longest primary season ever – maybe because it was – the parties have selected Senators John McCain and Barack Obama as their candidates for the November presidential election. Over the next several months, we’ll be measuring and analyzing how the campaigns use the Internet – in particular brand (candidate) sites, social media, video and online advertising – to communicate messages and attract votes. We released the first look yesterday. My prediction?…It’s going to be interesting!
Terrific! I’m delighted that Nielsen is following and commenting on the presidential campaign. The web is revolutionizing politics. Your insights into how political web users are plus percentage of chatter each candidate inspires are terrific. Like you, we will follow this campaign with interest.
Jon Dale
Editor
Wayfindings, the Wayfinder Response blog
http://blog.wayfinderresponse.com