The majority of consumers are feeling the pinch at the pump with gas prices rising above $4 a gallon. Auto manufacturers and dealers are scrambling to offer incentives that address the sharp increase in gas prices while enticing shoppers to purchase a new vehicle.

Suzuki began offering a free summer gas incentive on May 1, 2008. Online discussion for this campaign is garnering minimal buzz online, but those that are talking feel that this campaign is a “gimmick” that could backfire on the auto manufacturer. On May 7, 2008, Chrysler followed suit with a similar gas incentive called “Let’s Refuel America.” Conversation online is rather robust for this program, but unfortunately most consumers view this as a “gimmick,” as well, and a way to off-load a current line-up of vehicles that aren’t fuel efficient.

In consumers’ eyes, the $2.99 gas incentive is a good deal when considering a diesel from Chrysler since the cost of diesel is higher than regular gas. However, others suggest that simply buying a vehicle that is slightly more fuel efficient would more than make up the gas savings versus this offer.

On Tuesday, June 24^th, at 2:00 p.m. EST, we will uncover how consumers are reacting to high gas prices relative to their driving habits and automotive purchase considerations. If you are interested in joining this free online Webinar, please click here to register.